Chris Walker 8-Figure Media Playbook Breakdown

I spent 10 hours analyzing the playbook Chris Walker used to scale his B2B company from 0 to 8-figures in 3 years using LinkedIn.

The result is a 24-minute breakdown.

If you haven’t heard of the guy, here’s a quick overview:

Chris is known as a pioneer when it comes to B2B marketing. 

Early on in his career, he recognized 1 thing - buyers were educating themselves long before they spoke to a salesperson. 

So, instead of a lead generation model, he pioneered a demand generation model that focused on creating a “value upfront flywheel” that made prospects come to him.

He used LinkedIn as a core part of his strategy and has amassed an audience of over 160,000 (many of which are his ideal customers).

In B2B marketing circles, Chris has earned the title of “Father of Modern Demand Gen”.

But that wasn’t always the case:

Chris started his B2B Demand Gen Agency “Refine Labs” in 2019 from his living room with a 100/h client contract. He was trying to make ends meet after quitting his corporate job.

Fast forward to today, Refine Labs is a profitable 8-figure ARR business and Chris has stepped down as CEO to build his next venture - Passetto.

In this video, I break down the exact tactics Chris used, including:

• his $10M LinkedIn content strategy
• his “Live Event” podcast playbook
• his various monetization vehicles
• his personal brand media playbook
  

Grab your copy for free here :)